In an industry that experiences continuous decline, the fascination continues with the company who lives by the motto “It Goes Up.”

Billboard Magazine came to Kansas City to watch the proceedings of the Kansas City show on the Something Else Tour, and reveals all the behind the scenes details of the occasion. From the inner-workings of Strange Music to Tech N9ne explaining why he continues to do what he does, it’s all here.

Check out this excerpt of Tech N9ne explaining why he can’t stop even if he wanted to:

“What we’ve built is so massive that I don’t think I’m ever going to be able to stop until the world ends or a meteor or asteroid comes and fucks us all up,” says Tech, standing in a corner office at Strange’s 17,500-square-foot main building in Lee’s Summit, Mo. It’s 1:30 in the afternoon the day of the concert, eight hours before showtime. “I’m confined by a responsibility to these people that have my name on them. I’ve got to maintain myself because they believe in me.”

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